{"id":4650,"date":"2021-01-21T12:35:03","date_gmt":"2021-01-21T17:35:03","guid":{"rendered":"https:\/\/unclefunkysdaughter.com\/chatbox\/?p=4650"},"modified":"2021-01-27T15:51:19","modified_gmt":"2021-01-27T20:51:19","slug":"how-your-voice-led-to-a-new-ufd-line-in-2021","status":"publish","type":"post","link":"https:\/\/unclefunkysdaughter.com\/chatbox\/2021\/01\/21\/how-your-voice-led-to-a-new-ufd-line-in-2021\/","title":{"rendered":"How Your Voice Led to a New UFD Line in 2021"},"content":{"rendered":"\n
Happy New Year Curlfriends! I am so excited to welcome this new year and I hope you are starting 2021 with renewed commitments, energy and love! <\/p>\n\n\n\n
I wanted to take a moment to share with you some of the great things happening at Uncle Funky\u2019s Daughter in 2021. <\/p>\n\n\n\n
You may recall that in 2020 we faced some supply chain and production challenges due to Covid19. Thankfully those days are behind us and our R&D team is now focused on new product development. One exciting bit of news I wanted to share with you all is that we are launching a new Heat Protectant line this year!! <\/p>\n\n\n\n
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Not everyone wears their hair curly all the time. In fact, our Funky Junkies frequently talk about how they are switching up their hairstyle. We like to wear our hair in a twist out, a flat twist, a wash & go, braids…and sometimes we want to blow dry and straighten our hair. When our Funky Junkies wear their hair in a straight style, they want to protect those curls and get them back after they wash and condition their hair the next time. So, we designed a Heat Protectant line with a series of products to help you achieve your silk press while protecting your curl pattern. Our line includes: a shampoo, deep conditioner, heat protectant primer, split end treatment and a hair gloss to make sure your hair looks flawless after you style it! It is a complete line and we are very excited about it!! <\/p>\n\n\n\n
Hearing Your Voice<\/span><\/strong> Maintaining an open relationship and communication with our Funky Junkies is extremely fulfilling and important to us as a brand. One of the shortcomings caused by Covid19 in 2020 is the inability to attend trade shows. These events allow us to connect one on one with our Funky Junkies. It\u2019s a great opportunity to hear your voice and educate you on how to use our products, but also talk about the challenges you\u2019re experiencing. It is at these events that we listen to you and the goals you are trying to achieve with your hair. We are inspired each day to solve the beauty challenges you are facing. <\/p>\n\n\n\n
Another great way that we capture your voice is through social media. In one of my recent Facebook lives, I asked our audience what else they\u2019d like to see from us and we heard suggestions like a hair mousse, a protein free deep conditioner and co-wash (which we already have!). We take every suggestion we receive and we discuss it with our team. I want to make sure we create good quality products that will ACTUALLY work. We really focus on creating ONE product that really works in its category (so for instance, we will not create 10 hair mousses with different ingredients or scents and call them different names), but rather, we create one product that will work across curl patterns. We care about results, not just marketing talk. <\/p>\n\n\n\n
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Knowing Your Products<\/strong> <\/span> One thing I recommend to our Funky Junkies is when you\u2019re buying a product, read the label to understand the ingredients that are in those bottles and make sure that the ingredients will actually do what the package says they will. Whether it\u2019s a mainstream brand or a small boutique brand, you really need to understand the message and marketing behind a product (because some of it can just be marketing!). So one advice I can share today is when you purchase a product, ask yourself these questions: where is this product made, how is it made and what is it made with. <\/p>\n\n\n\n
Given my consulting background, I am a problem solver. So if a product doesn\u2019t work and doesn’t solve a problem then we go back to the drawing board. And that’s why it takes us so long compared to other brands to launch a new product. My bar is so high on the products that we launch. I test every product on my hair and on my kids\u2019 hair. If I won\u2019t use it, we won\u2019t sell it\u2026period. I want to make sure a new product delivers the results it promises, not only the appearance of it but the efficacy of it as well. <\/p>\n\n\n\n
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Store Expansion<\/span><\/strong> Another great thing happening this year is that we are anticipating some store expansion throughout 2021. We have partnered with TjMaxx and Marshalls, so you might be able to find some of our products at select stores. You can also find Heal & Renew in select Walgreens stores. Our Ultimate Travel Kit is now available in over 1,500 Target stores nationally. We are also currently working on another partnership, and hopefully later on this year we\u2019ll have some additional exciting news to share. I cannot wait to discuss all the details with you! Let me know in the comments below which stores you want to see UFD this year and which new products you\u2019d like us to launch! <\/p>\n\n\n\n
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