At Uncle Funky’s Daughter (UFD) , we’ve always believed that beauty is more than skin deep— it’s rooted in equity, representation, and meaningful impact. Our mission has never been just about great curls (though we’re proud of those too). It’s about showing up for our community, holding space, and standing firm in our values—especially when times get tough.
Recently, we shared a message with our Funky Junkies reaffirming our unwavering commitment to diversity, equity, and inclusion (DEI). These aren’t just buzzwords for us—they’re guiding principles. And as some major retailers begin to quietly roll back DEI initiatives, we understand why many in our community feel frustrated, disheartened, or even ready to walk away.
We see you. We respect your choices. And we believe your voice and your values are powerful.
But if you are still shopping in-store, your support of Black-owned brands like Uncle Funky’s Daughter at national and regional retailers like Target, CVS, Walgreens, Sally Beauty and Wegman’s carries real weight. Every product you pick up from that shelf sends a clear message: representation matters, and inclusion isn’t a trend — it’s a necessity. Your purchase is more than a transaction. It’s a vote for progress.
When you choose UFD at these national and regional retailers, you’re helping keep Black-owned brands visible and viable in mainstream spaces. You’re reminding major retailers that our presence in the beauty aisle is earned, valued, and here to stay.
And if in-store shopping isn’t your thing, we’ve got you covered. Our full collection is always available at unclefunkysdaughter.com — because no matter how you choose to support, we’re honored to be part of your journey.
We’re not backing down. We’re moving forward—boldly, unapologetically, and together.
Thank you for standing with us. 💛
Renee Rhoten Morris, Chief Curl Officer
